What Is Hubspot and How Does it Work?

Hubspot is an innovative CRM platform that is a one-stop shop for all your marketing, sales, content management, and customer service needs. If you’re in the market for an online marketing tool that can help take your business to the next level, read on to learn about what Hubspot is and how it works.

What is Hubspot?

Hubspot boasts an all-in-one CRM/Customer Relationship Management platform that offers many services and is easy to use. This platform encompasses sales, inbound marketing, and service software designed into five different hubs. 

Each tool can manage different systems of a business but can be found all in the same place and was created to help you and your business gain more conversions. 

You are wasting your time if you are not using a CRM system for your small business.

How does Hubspot work?

Each Hubspot “hub” targets a different aspect of your business. For example, the inbound marketing tool helps companies set up campaigns to attract high traffic volumes and convert more visitors into customers. 

The beauty of this platform is that there is a lot of power held in each hub, but the real deal is when you integrate all the hubs. 

What does Hubspot offer?

• Hubspot CMS Hub
• Hubspot Marketing Hub
• Hubspot Operations Hub
• Hubspot Sales Hub
• Hubspot Service Hub

What are four key ways that Hubspot can help your business? 

1. Blogging
2. Landing pages
3. SEO keyword research
4. Web design

Blogging

Blogging is one of the best ways you can gain valuable leads. Blogging is defined as creating content that your audience finds valuable. When an individual finds your information helpful to their life personally or professionally, you are attracting a potential customer.

One of the keys to making blogging successful for your website is regularly publishing new content and keeping it up to date. With Hubspot, you can produce and publish your blogs using their tool. It also lets you preview your content before it goes live on your website.

Remember, you can optimize your blog by incorporating many valuable keywords to increase your website’s traffic via popular search engines.

Hubspot monitors and gathers data on your blogs’ performance to measure your content’s impact on its audience. They also have blogs and templates available as a resource.

When your blogs are gaining traction, the possibility of conversion is higher. 

Landing pages

A landing page is excellent to have if you own a business. It is a standalone page that a customer is brought to after clicking a link from an email or ad. For marketing purposes, landing pages are commonly used for one product or service that a company offers. Strong landing pages can easily lead to more conversions.

Hubspot helps you fine-tune your landing page and even provides a list of CTAs or calls to action for your campaign. A CTA is used to entice the viewer to act. Your call to action should be clear, and to the point so your audience will know what happens when they click the button.

Hubspot can help you to create your landing page with its user-friendly drag-and-drop features. They can also monitor your landing page to gauge traffic and performance.

SEO keyword research

Search engine optimization, or SEO, is the process of improving website traffic and ranking on search engine results.

One of the ways to accomplish this is by researching keywords. With keyword research, you can find the most common phrases or words used by users when typing their searches into a search engine, for example, google. You then incorporate these keywords into your campaign, in which your website can rank higher in search engine queries.

Hubspot incorporates keyword research into its campaign management, especially for marketing. This tool allows you to choose and organize the keywords you wish to use. Hubspot can monitor its performance to determine whether enough traffic is being drawn to your website.

Hubspot has another feature that allows you to compare your ranking against your competitors. Once you have identified which keywords are closely matched with your competitors, Hubspot can help you modify your keyword strategy to outrank them.

Web design

A well-designed website can make or break your business success story. With Hubspot, you can build and design your website.

You can build, design, host, and modify your entire website through their system without an external IT service. Hubspot offers an easy-to-use, drag-and-drop design feature that makes building your website seamless.

The drag and drop feature simplifies building a personalized website for your targeted audience. They also optimize your website for mobile use, a big deal since most browsers nowadays prefer to use a mobile device. 

The tool allows you to edit your page, giving you complete power over your company’s website. Hubspot will also automatically optimize your page to rank higher on search engines.

The bottom line

If you’re looking for an all-inclusive marketing resort, Hubspot is great. Hubspot has all the tools you are likely looking for if you want hands-off or more hands-on assistance with marketing, sales, and customer service.

As with anything else, you must do your research before choosing the right CRM software for you. If you are a new entrepreneur and need help navigating the CRM world, check us out. Our site has plenty of informative business content, including cutting-edge books and engaging webinars.