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Sales software are digital tools that businesses use to help them stay organized and efficient. The tools range from customer relations management (CRM), data analytics, automation of repetitive tasks, marketing activities, and e-signatures. 

When speaking of sales, we are not speaking of a car salesperson who uses shady tactics when selling you a car. 

Instead, sales software specializes in less invasive sales strategies, often through email or chat boxes. Sales software has evolved with technology and its everyday use in our lives. 

Integrating sales software into your processes will profoundly impact your workflow, whether you are a big- business owner or a solopreneur. 

Investing in sales software that fits your business needs can positively impact your productivity and drive more sales. We have provided a list of the six best sales platforms of 2023. 

The best sales software platforms of 2023.


HubSpot Sales

Learn MoreOn HubSpot’s Website

HubSpot Sales is an intelligent ecommerce platform that allows you to build and automate relevant sales processes. This tool is easy-to-use because business professionals with no coding knowledge can easily leverage this software. 

Some key features of HubSpot Sales include automating your business’s vital sales-related operations and automating follow-up emails and reminders without making them look monotonous, impersonal, or sounding too sales-y. 

Other essential features include report templates and customer reports, Microsoft Outlook and Gmail integration, inbox profiles, pipeline management, and sales automation. 

Specialized features of HubSpot Sales that set them apart from other sales software today include automatic notifications to their users when their sales tracking picks up when a prospect performs actions such as opening an email or clicking on a link. As well, you can import your contact information for easy emailing. 

When used with HubSpot CRM, you can better monitor your sales pipeline and reps’ performance. 

For pricing, a free trial is available to test the software. After the free trial, the Pro plan costs $50 per user per month.



Learn MoreOn Freshwork’s Website

Freshsales, through Freshworks, is a feature-rich sales management platform that focuses on accelerating revenue by organizing and facilitating the entire sales process through automation. 

This includes lead generation to the final stages of closing a sale. This sales software provides businesses and their sales teams with advanced AI features to efficiently manage contacts, accounts, and sales funnels. 

Virtually every sales process requires acute attention to leads. Freshsales makes this process easier by organizing contacts into categories such as email activity, webpage visits, and their actions on these channels. 

Detailed customer profiles can also be created to give the sales team meaningful insights on choosing the most appropriate sales pitches per customer. 

Some of the advanced features of Freshsales include FreddyAI, which provides insights into pipeline activities and makes revenue projections for potential sales. Customer reports are generated to help managers analyze sales performance gathered from data metrics

Freshsales pricing plans range from free, Growth for $15 per user/per month/billed annually or $18 per user/per month, Pro for $39 per user per/per month/billed annually or $47 per user/per month, Enterprise for $69 per user/per month/billed annually or $83 per user/per month. 


Salesforce CRM

Learn MoreOn Salesforce’s Website

Salesforce CRM is one of the most widely used CRM software in the market today. Salesforce specializes in powerful automation capabilities, allowing sales representatives to maximize those features to become more efficient in their tasks, including identifying leads.

Along with Salesforce CRM and sales tools, it also boasts other handy tools to enhance productivity, including Salesforce Sales Cloud. 

This tool can generate customer data in real-time, providing in-demand intelligence. It can also create reports, sales forecasts, and analytics which can be crucial in decision-making. 

Some features that Salesforce CRM includes are the following: 

  • Customer interaction tracking
  • Task and administration automation
  • Targeted email and message marketing
  • Notifications on customer actions
  • Data gathered from multiple sources and devices
  • Drag and drop apps
  • Customer data integration
  • Managing all sales channels from one view
  • Quality customer support through email, chat, and phone

For pricing, a free trial is available to test the products and tools. For more specific monthly and annual quotes on free trial completion, you will need to fill out the inquiry form sent directly to a representative who will contact you. 


Zoho CRM

Learn MoreOn Zoho’s Website

Zoho CRM is a web-based customer relationship management (CRM) solution that caters to businesses of all sizes. It offers lead and contact management tools to help you track and monitor your prospects and current customers. 

Along with other significant sales software solutions, it also offers robust sales automation options and customizable workflow management tools, allowing the platform to adapt to your existing processes seamlessly. It also provides sales tracking and forecasting tools to gain insights into your sales performance. 

Looking specifically at its sales features, its CRM and marketing division includes apps to help your sales team. These apps are campaign, forms, signs, social, salesIQ, survey, sites, pagesense, backstage, commerce, bookings, marketing automation, and thrive all under one hub, which users can integrate with any other Zoho solution. 

For pricing, Zoho offers a free plan for small teams that are only interested in basic CRM features. If you are a larger business and want more advanced tools, they offer other paid plans that range from $18 per user/per month to $55 per user/per month. 



Learn MoreOn Pipedrive’s Website

Pipedrive is a CRM and Sales software solution that manages your sales pipeline. It is a high contender in the sales solution market today, and for a good reason. This app is designed using an activity-based sales methodology that streamlines the sales process to convert potential leads into closing sales. 

With Pipedrive, you have access to a myriad of rich features, which include: 

  • Managing leads and deals
  • Communication tracking, which includes tracking calls, emails, and contact history
  • Automation of repetitive administrative tasks through AI capabilities
  • Analyze metrics to gain insights and generate reports
  • Transparency of privacy and security
  • Mobile apps and integrations

Ranked as one of the top sales and CRM platforms, Pipedrive provides the means for your sales reps to have complete visibility over various sales pipelines. They can view deal progress and stages and track pending actions on each pipeline. 

Pipedrive can integrate with third-party applications such as Zapier, Trello, MailChimp, and Google Maps. For pricing, there is a 14-day free trial and three different paid plans starting at $10 per user/month for their Silver plan. 

Using the reporting tool, you can generate sales reports, analyze sales data and monitor individual and team targets. 


ConnectWise Manage

Learn MoreOn ConnectWise’s Website

ConnectWise Manage is an effective sales, marketing, and CRM solution that aims to unify various business management tools under one platform. With this software, you can access project management, sales management, customer service, and billing under this one seamless system. 

Some of the features included in ConnectWise Manage include:

  • Creating effective email campaigns
  • Tracking campaign performance
  • Creating and tracking sales opportunities
  • Automating sales processes
  • Effectively managing your pipelines
  • Automating internal communication across groups and management teams

This fully featured project management platform allows you to monitor supply and purchase orders, maintain customer relationships, and develop effective marketing strategies

Its powerful reporting module also allows you to generate insights into the progress of multiple projects. Your team can make better data-driven decisions to maximize business and sales potential with these insights. 

For pricing, three plans are offered: Basic, Standard, and Premium. You will need to contact and speak with a ConnectWise Manage agent directly. 

The bottom line.

For business owners, outsourcing your administrative tasks to sales and CRM software can free up your time to focus on growing your business. You can automate processes and workflows with a good sales software platform to maximize your revenue potential. What are you waiting for?

Building a business is no easy task. We are here to make the process easier for you. 

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