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Nowadays, digital marketing is one of the leading tools to increase leads, conversion rates, and, most importantly, profits. Every business can benefit tremendously from a structured marketing plan and efficient digital marketing tools.

What is digital marketing?

The term digital marketing refers to the use of digital channels — such as websites, advertisements, mobile devices, social media influences, search engines, and other platforms — to market products, businesses, and services to reach consumers. 

Digital marketing is often combined with traditional marketing metrics to understand best what customers are looking for. Traditional marketing involves marketing through print, television, and radio.

There are many digital marketing channels and strategies that a business can take. They can choose a combination of a few to maximize their customer reach. Some of the categories include:

  • Social media marketing tools
  • Email marketing tools
  • Search Engine Optimization (SEO) tools
  • Conversion optimization tools
  • Lead enrichment tools
  • Landing page and lead capture tools
  • Graphic creation tools

How can digital marketing tools help my business?

An excellent digital marketing plan can help ensure that all digital channels you post your content will reach your target market. You will want to reach and keep existing customers by creating new and exciting content that will improve their customer experience.

  • Digital marketing is cost-effective because it allows businesses to save money on postage, printing, and other overhead costs. Using PPC and SEO strategies together can give your campaign the maximum exposure. 
  • Digital marketing is measurable because you can use analytics and data to drive your marketing plan. When the raw data is analyzed, and trends are identified, you can use that information to make better data-driven decisions to run your business more smoothly. 

    Traditional advertising methods cannot measure how many people viewed your billboard. Still, with digital marketing and SEO, you can easily track how many clicks drive traffic to your website. 
  • Digital marketing encourages targeted advertising. Targeted advertising is a marketing strategy aimed at a specific audience that shares common similarities, interests, and characteristics concerning the product the advertiser sells. 
  • Digital marketing yields increased conversion rates and are one of the biggest reasons businesses should seek digital marketing tools. A conversion rate is the exact percentage of individuals who visit your site and then take action by buying a product or service. The more conversions that a company lands, the higher the sales profits.

The best digital marketing tools in 2023:




Price:Starting from $99 to $399

Learn MoreOn Ahrefs’ Website

Ahrefs is a comprehensive SEO tool that can help boost your website traffic. It has a database of around 150 million keywords in the U.S. alone and even more for another 150 countries. 

It can be great for competitive analysis, which allows you to check out who is viewing your website compared to your competitors, what are their top pages and more. You can research your competitor’s backlinks and automatically scan your website for SEO issues. 

Ahrefs has proven to be a handy SEO tool and is ranked as one of the most robust products in the digital marketing space.




Price:Free to $449.95

Learn MoreOn Semrush’s Website

Semrush is one of the leading SEO digital marketing tools, and for a good reason. It covers many areas of digital marketing, including SEO, content marketing, market research, advertising, and social media. 

This tool allows you to track the position of your priority keywords and explore new keywords to rank for. It provides a full breakdown of keyword ideas and content ideas alike. You can also audit your website for functionality.




Price:Free to $3,200 per month for enterprises

Learn MoreOn HubSpot’s Website

HubSpot has various tools available to help you grow your business, whether a startup or an enterprise. 

Free versions allow you to set up web forms, popup forms, and live chat software for lead capture. You can also send email marketing campaigns and utilize HubSpot’s free CRM software, which analyzes customers and website behavior. 

HubSpot is a great digital marketing tool that can help you grow traffic, convert leads, and prove ROI for your inbound marketing campaigns.


Google Analytics



Learn MoreOn Google Analytics’ Website

Google Analytics sets the bar at the top of the web analytics field. As a digital marketer, you need to have some capacity knowledge about Google Analytics to be successful. 

At the most basic level, the Google Analytics tool can show you who is visiting your website, from which location, and which pages they spend most of their time on. Beyond that, you can set up goals to track conversions, build an enhanced ecommerce set up, and track events to learn more about your user engagement. 

This marketing software can optimize your project management, focusing team members on the most critical tasks and streamlining workflows.

In tandem with other digital marketing tools, Google Analytics, if used correctly, will be a daily tool that helps you understand your customer and product relations.


All in One SEO


Price:Free to $49.50 per year

Learn MoreOn All in One SEO’s Website

All in One SEO is an excellent WordPress SEO plug-in and tool kit with more than 2 million installations. The tool offers various features designed to help you optimize your website and content to rank higher organically on search engine results pages (SERP). 

As the name suggests, All in One SEO strives to provide an all-in-one marketing platform, helping you with design tools, keyword research, social media management, and other online marketing efforts.

This digital marketing tool provides an actionable checklist that focuses on fixing errors and making adjustments to maximize click-through rates.




Price: $170 to $1,200+

Learn MoreOn Clearscope’s Website

Clearscope is an SEO-focused digital marketing tool that helps you capitalize on keyword opportunities and optimize your existing content to rank high in SERP. 

It is handy for content writing and contains a platform that provides a detailed editor to recommend keywords, headers, and readability to yield top-quality, highly ranked, and well-balanced blog posts. 

Clearscope won’t automatically guarantee great graphic design for social media posts, lead generation, or a great Google Ads strategy. But there’s more to digital marketing than just those critical considerations. 

Clearscope can help you increase website visitors and help you reach your target audience. From there, you can create a user-friendly interface with neat infographics, integration of social media platforms, and clean design.

If you need to create your content strategy from scratch or refresh your existing blog posts, Clearscope can help you get started.




Price:$1,250 to $65,000+

Learn MoreOn Salesforce’s Website

Salesforce is a cloud-based software that can be used for CRM, advertising, and analytics. With a multitude of add-ons and packages to help personalize your experience, SalesForce has solutions that are designed to meet your company’s needs.

Although it has a higher price point than the other software on this list, Salesforce currently serves more than 150,000 companies in more than 13 industries and has more than 20 years of experience in the marketing space. This experience combined with the many options it provides is one factor included in the price.

Salesforce has solutions for many business needs, including:

  • Customer success
  • Marketing
  • Sales
  • CRM
  • Data storage
  • Customer Service
  • Commerce
  • Analytics

Within each solution, Salesforce offers multiple services to help your business get the help it needs. 

For instance, the marketing solution contains the Customer Data Platform, which provides a space for businesses to collect information on their customers, which can help drive future marketing decisions.

Additionally, the Account Engagement feature uses your marketing analytics to prioritize customers by conversion likelihood and observe the impacts of each element of your digital marketing strategy in real-time.

Salesforce also has a customer Engagement product to help your business personalize your customer’s experience, connect with customers via email, and use targeted advertising and insights to reduce costs and improve the return on your investment.

Another helpful product is the Salesforce Loyalty Management add-on. This product helps to personalize your customer loyalty program using automations, rewards, and offers. Since Salesforce’s consumer sentiment survey reveals that the majority of customers prefer personalized rewards programs, this is a service that should be on any business owner’s radar.

While Salesforce’s products are all sold individually to help you personalize your experience, they can all work together to provide a comprehensive and efficient consumer marketing service. And if you decide you want to use all of their services within a particular solution, Salesforce can bundle their products for an all-encompassing product with generous discounts.

Bottom line.

The right digital marketing tools can positively affect business profits and growth. Now is the time to do it if you haven’t considered expanding your business reach with digital marketing resources.

For more information on starting or growing your business, stop by Entrepreneur.com for more details.

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