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Business analytics tools are essential for any business that wants to grow. With the right business analytics tools, owners can gain powerful insights to share with their team and, in turn, make actionable business decisions. 

We have listed the nine best business analytics tools on the market in 2023 below.

What is business analytics?

Business analytics falls under the umbrella of data analytics, which is analyzing raw data to gain insights and make meaningful business decisions. This can be done through several methods, most commonly, statistical analysis or machine learning. 

More specifically, business analytics involves solving a business-related problem by working through and manipulating data to find trends, insights, and possible solutions. Based on these findings, companies can take the proper action to solve issues and improve their overall business process. 

Industries that most commonly use business analytics are healthcare, hospitality, technology, retail, finance, agriculture, banking, and government.

How can data analytics help my business?

Data analytics can help small businesses make better overall decisions, including financial, employment, customer relations, and resources. 

Identifying trends and understanding the customer base are just a few ways data analytics can help a business. With the right business analytics tools, business owners can track, analyze, and infer data, allowing for the creation of actionable reports and dashboards to share across the team. 

In summation, good business analytics tools will help you to gain insights that can:

  • Resolve urgent and time-sensitive issues
  • Affect business growth
  • Provide real-time organizational views such as dashboards
  • Anticipate future outcomes with predictive analytics

Your business can benefit from many reliable data analytics tools and software on the market today.

The best business analytics tools in 2022.


Microsoft Power BI

Learn MoreOn Microsoft’s Website

Microsoft Power BI is a data analytics program that allows you to create innovative and dynamic visualizations from various sources. With this tool, you can communicate major business insights that can lead to overall business progress and success. 

With this business analytics software, you can easily build and maintain data reports and visual dashboards and share them securely with your team. Users can seamlessly transition from analysis to presentation with less data preparation because it integrates with Microsoft Excel. 

Along with this analytics interface, Microsoft offers free online tutorials and training materials that you can distribute to your employees. You can also easily access the app and generate reports to share and collaborate. 

This business analytics tool is best for small businesses that want to create sophisticated data visualizations either in the office or on the go.



Learn MoreOn Tableau’s Website

Tableau is a data analytics tool that is widely used in the world of business intelligence. With Tableau, users can see and understand data with its built-in visual platform. It boasts more than one million users and even a Tableau community. 

Well known for its efficiency and ability to scale, it is one of the top choices among businesses. It has unique features such as Einstein Discovery AI, which makes it even more powerful than its competitors.

With two hosting options, Tableau allows you to host on your own server or through its IT resources. The Tableau community offers itself as a resource for advice and support. There are also integrations available with Tableau, which makes it versatile and compatible. 

Tableau can be a great option for any business looking for business intelligence.


Google Analytics

Learn MoreOn Google Analytics’s Website

Google Analytics is lumped in with many business analytics tools but is a standalone data analysis tool that allows you to track business performance online when trained in the program. With Google Analytics, business owners can measure their RIO for advertising and track data from videos and social networking sites.

This tool specifically helps identify trends in marketing, customer and client reach and leads, traffic on your website, and then some. As there are other more in-depth business analytics tools, Google Analytics is best for business owners who heavily rely on their online presence and website to make revenue.


Microsoft Excel

Learn MoreOn Microsoft’s Website

Microsoft Excel is among the most popular business analytics tools used in the world. Many business and data analysts use Excel in some capacity. Excel can import and store smaller amounts of data, create pivot tables and other charted visuals, and clean or sort large amounts of data. 

In sum, Excel can handle a lot of the grunt work of business analytics, making it a vital tool for data collection and organization on all levels. Every single business can benefit from Microsoft Excel.


Qlik Sense

Learn MoreOn Qlik’s Website

Qlik Sense is a data analytics software specializing in machine learning to help users understand and use their data more effectively. It offers a full range of features, including AI-generated analysis, automated creation and data prep, language interaction, machine learning, and predictive analytics.

Its high-performance software-as-a-service (SaaS) and hybrid cloud structure can cater to businesses of all sizes, making Qlik unmatched compared to its analytics counterparts. Whether you are operating Qlik Sense in the cloud, through SaaS, or on-site, its AI features can make predictive calculations for your organization to consider and take action. 

Qlik Sense’s data analytics tools are best for businesses that want to integrate machine learning.


Zoho Analytics

Learn MoreOn Zoho’s Website

Zoho Analytics is a versatile data analytics tool that integrates with various sources, including files, feeds, common business apps, cloud, on-premise databases, and custom apps. 

It has self-service data preparation and management capabilities, an interactive drag-and-drop interface with AI (artificial intelligence), and ML (machine learning) integration. You can also build insightful and interactive reports and collaborate with others through secured sharing permissions. 

Zoho Analytics is best suited for businesses that are looking for robust insights.



Learn MoreOn Looker’s Website

Looker does what its name says; it allows you to look at your data and gain clarity from it. Looker shares with Google clouds data analytics platform to provide you with the means to deliver strong and fresh insights. 

Some features included in Looker’s platform are Modern BI and analytics, which serve real-time dashboards for consistent analysis. Another feature is integrated insights which helps you to empower and unify your team to make better business decisions. 

Invigorate your workflows with fresh and reliable data and create custom apps that deliver unique data experiences with their embedded analytics solutions tools. Looker is best suited for businesses looking to visualize patterns and important traits in their data.



Learn MoreOn Klipfolio’s Website

Klipfolio is a data analytics software that is best for instant metrics and validating business decisions because all metrics are measured in one place. This means that with Klipfolio, you can connect to your data, no matter where it lives, whether on-premise or in the cloud. 

It has prebuilt connections to 100+ services. You can easily upload spreadsheets and retrieve data using SQL and REST/URL queries. And once you have the data, and after it is sorted and filtered, you can model and transform it to create intuitive dashboards and reports. 

Klipfolio is best for businesses that want instant metrics and consistent dashboards.



Learn MoreOn Domo’s Website

Domo is analytics software best known for streamlining workflows. Domo allows you to select packages that include data storage and query volumes. No matter how small and large your data is, Domo can turn complex data into meaningful visualizations within a few clicks. 

It offers a powerful drag-and-drop interface with more than 1,000 prebuilt data connectors, over 150 interactive chart types, push notifications with its app, customer chat availability, apps for iOS and Android, and integration with hundreds of business apps. Add plenty of workflow options for robust software that gets the job done. 

As stated previously, Domo is best suited for businesses that require workflow automation.

The bottom line.

Whether you are a new business owner or looking to grow your organization, choosing an effective business analytics tool to follow trends and gain robust insights into your business is of utmost importance. 

Depending on what you are looking to solve, there are many options of data analytics tools out there. For more information on starting or growing your business, reach out to us at Entrepreneur.com.

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