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If your target audience includes Gen X or younger, a website is a must to gain their trust as a legitimate business, to provide the information they’re trying to research at the top of the sales funnel, and to capture their attention against your competitors.
Here are the three best web hosting providers based on value and features offered so you can get ahead and stay up-to-date in an increasingly e-Commerce and media-influenced marketplace.
In the early days, the internet was viewed as a luxury item only available to a select few. In modern times, it’s become an absolute necessity. The UN General Assembly passed a Resolution to declare it “a human right” in 2016. The Resolution was non-binding, which renders it unenforceable. However, the symbolic gesture illustrated the importance of the internet to everyday people.
You’re missing out on many benefits by staying analogous in a digital world. You must use one of the best web hosting services to create your website.
Which web hosting providers are the best?
The first step to launching your website is to build it. You should start with a high-quality website builder and design your website before considering hosting providers—the services that store the data on your site and enables your site to be discovered online.
Once you’ve created your website, here are the three best website hosting platforms that you should look into first:
What is web hosting?
Web hosting is the secure location needed to store online content. Every website comprises a series of codes, texts, graphics, hyperlinks, images, videos, and more. This information needs to be secured and stored somewhere, or it would be impossible to access it consistently.
Without proper web hosting, your website would have a lot of problems. It would take a long to load the site, constantly crash, and behave erratically. The visitors to your website will be expecting a lot from it. The last thing they want to deal with is these issues. It could leave them frustrated and with a wrong impression about your business.
Web hosting options
You have two hosting options for avoiding such problems with your website:
The first is web server hosting, trying to perform your web hosting locally. You could store the website information on a personal computer or a server. While these actions are technically possible, they can be tricky regarding sufficient storage, maintenance, and security. You might want to reconsider this option if you’re not already very familiar with the responsibilities of web hosting.
The second option is to use a cloud-based third-party web hosting service. These hosting services will store all the information about your website on their servers. In doing so, they can protect it from hackers, properly maintain the coding, and provide customer support teams for you. Additionally, these often offer virtual private server (VPN) apps, automatic backups, live chat support, daily backups, plugins, and 30-day money-back guarantees. There aren’t many web hosting companies that offer their services for free, but the paid web hosting plans will still be cheaper and more convenient than hosting on your own.
Why web hosting is important
The UN would be proven right just a few years when the global coronavirus pandemic hit. Over 90 percent of Americans said the internet was “essential or important” during the pandemic. The internet was able to keep people working and communicating with one another. The economy and society survived the worst pandemic, thanks mainly to the internet.
It can’t be overstated how important the internet is in the modern world. People use the internet for hours daily, and trillions of dollars are spent online shopping. Despite these incredible statistics, roughly 28 percent of small businesses don’t have a functioning website. It’s impossible to calculate how much revenue these businesses lose by not having an online presence.
If you are the owner of one of these businesses, you should start building your website immediately. Like a WordPress site, free website hosting offers free domain names and simple WordPress installation. WordPress websites are functional and fabulous for small businesses or startups taking their first steps; however, paying for hosting services can give you access to many crucial features.
Build a website to give your business a strong online presence
The world is so heavily dependent on the internet that internet access is now considered a human right. By not having a website for your business, you’re severely limiting its ability to grow. A modern business without a website is the 1980s equivalent of being unlisted in the phone book, having no marketing campaign whatsoever, removing the open sign from your physical location, and turning off all the lights.
Building a website can sound a bit overwhelming, but it’s much easier than you probably think. There are a ton of high-quality website builders that can help you design the perfect web page for your business. These options can help you build a website in just a few weeks. With content management systems and SEO optimization, getting your site high in the SERP rankings is attainable, which can take your online store to another level.
Your business is already a bit behind the times without a website. Don’t fall further behind by delaying the inevitable for even longer.
After you’ve built your website, you must select one of the web hosting providers from the list above. They can guide you through the final steps and care for the rest. It’s just that simple. Before you know it, your website will launch, and you’ll officially have brought your business into the digital age. The hard part will be over, and you can focus on attracting as many customers to your business as possible.
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Information provided on Entrepreneur Guide is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, we do not recommend or advise individuals to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results