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Technology has forever changed the way that society functions. One of the most exciting changes has been the rise of electronic commerce (ecommerce). Technically, ecommerce has been around since the 1960s. 

However, the height of the internet in the 1990s and the commonality of smartphones have taken it to unimaginable levels. 

What are the best website builders in 2023?

Building websites used to be quite a challenging endeavor. The early days of the internet only featured websites built by competent IT professionals. In the decades since, it’s only become more accessible for everyday people to develop their websites. You don’t need a doctorate from MIT anymore. Just internet access and the desire to get started.

Here are the four best website builders for 2022: 



Learn MoreOn Weebly’s Website

Weebly is the site builder that offers the perfect combination of three essential features: it’s easy to use, highly flexible, and low cost. A few years ago, Square acquired Weebly, which allowed them to combine the best features of both. Square provided the ability to establish ecommerce, and Weebly brought drag-and-drop editor features. The perfect combination for a modern small-business website. 

The ease of use is one of the primary site builder benefits of using Weebly. You’ll have hundreds of themes and designs to get you started. If you want to make some changes later, you can switch them without starting over. That’s something of a rare ability for most website builders. 

Another key benefit of using Weebly is that you’ll have access to unlimited storage and bandwidth. These attributes can be essential as more traffic visits your site or you grow as a business. You’ll also have built-in SEO tools and guides and can assign access to different staff members. 

The main downside is that you must design your website on a grid. While that does make it easier to add various elements, it can somewhat limit your customization options. Another issue is the limited live chat and phone support can be frustrating when you run into issues and need help. There can also be some issues with multilingual websites and businesses. 

There are four pricing plans for Weebly, and each one comes with access to better features:

  • Free version that only includes essential elements. 
  • The Personal version is $72 for a year-long plan or $9 month-to-month. 
  • The Professional version is $144 for a year-long plan or $16 month-to-month.
  • The Performance version is $312 for a year-long plan or $29 month-to-month.


Learn MoreOn Squarespace’s Website

Squarespace is the best ecommerce platform for anyone looking for an ecommerce website builder; each paid plan has built-in marketing features. However, Shopify isn’t as user-friendly as other options on this list. Instead of the more common drag-and-drop editing, you’ll use point-and-click navigation, which has a steep learning curve. However, Shopify is the best option for anyone looking to build an online store instead of just a website. 

The main benefit is that you can use Shopify to add ecommerce features to your own websites. You could build a website with one of the other options, scale your business, and eventually use Shopify to help you add an ecommerce feature. The 24/7 customer support is especially beneficial as it can be challenging to use Shopify to its fullest potential. 

One of the main downsides to Shopify is that it can be expensive. You’ll have access to many ecommerce site features that aren’t available elsewhere, and you’ll need to pay extra for them. Another issue is that there are only nine free templates for ecommerce. While they have a few dozen premium templates, they average around $100 each. 

 There are three pricing plans for Shopify:

  • The Basic plan is $14.44 a month when purchased annually or $29 per month.
  • The Shopify plan is $39.44 a month when purchased annually or $79 per month.
  • The Advanced plan is $147.78 a month when purchased annually or $299 per month.


Learn MoreOn GoDaddy’s Website

The GoDaddy website builder probably has the best user interface on this list. All that you have to do is answer a few questions about your business. GoDaddy will take that information, provide you with a prebuilt site and custom domain name, and you can customize it as you please. Alternatively, you can choose from several templates and plugins and use the drag-and-drop editing feature to add what you want. GoDaddy is great for personal or professional websites and is one of the top website builders for either. 

The primary feature of GoDaddy is the Artificial Design Intelligence that creates a website based on your needs, especially for ecommerce stores and bloggers. It’s an imposing software that allows even the most technologically illiterate people to create websites effortlessly. 24/7 customer support is another beneficial feature, and the unmetered bandwidth is also worth mentioning. 

There are a few limitations with GoDaddy in terms of customization, so it’s only suitable for basic websites. The add-ons can get expensive, and there aren’t any SEO optimization tools, marketing tools, website design advanced features, or ecommerce functionality integrations for the cheaper plans. It’s an excellent website builder for beginners, but it might not be the best for anyone looking for a long-term solution. 

GoDaddy offers four different pricing plans that include additional features:

  • The Basic plan is as low as $9.99 per month and $11.99 when you renew.
  • The Premium plan is as low as $14.99 per month and $21.99 when you continue.
  • The Commerce plan is as low as $16.99 per month and $24.99 when you continue.
  • The Commerce Plus plan is as low as $29.99 per month and $44.99 when you continue.


Learn MoreOn Wix’s Website

Wix offers various plans that include features suited for all businesses. A smaller company might be better suited for some of the less expensive plans, but costlier plans come with handy features. You would need to decide which method is best for you based on your needs. 

Wix website builder makes this list primarily because of its template library. There are more than 900 ready-to-use templates that website creators designed. Not all of them are masterpieces, but this will give you an easy way to make your website stand out and look more distinctive. 

The 24/7 customer support is also a massive benefit as you’re likely to have a few questions. The content management system, dropshipping feature, customizable SEO support, email marketing, analytics tools, web hosting, events calendar, and logo maker are also excellent features.

The main issue with Wix is that most of its best features are only available in the more expensive plans. For example, the ecommerce features require a high-tier subscription, but their pricing is comparable to other options. Other common complaints are the limited amount of storage, occasional issues with slow server response times, and you can’t switch the design templates after the site goes live.

Wix offers seven different pricing plans with varying features:

  • Combo (for personal use) is $16 per month.
  • Unlimited (entrepreneurs and freelancers) is $22 per month.
  • Pro (complete online branding) is $27 per month.
  • Business Basic (accept online payments) is $27 per month.
  • Business Unlimited (grow your business) is $32 per month.
  • VIP (priority support) is $45 per month.
  • Business VIP (get the full suite) is $59 per month. 

The growth of ecommerce.

As of 2021, the number of online shoppers worldwide has climbed to 2.14 B, or 27.6% of the global population. These online-based sales accounted for more than $4.2 trillion. To give that number some perspective, the nominal annual GDP of Germany is only $3.85 trillion. Only the U.S., China, and Japan have more than $4 trillion in nominal GDPs. 

The fascinating thing about ecommerce is that it’s only just beginning. Based on market trends and average growth rate, experts predict that ecommerce will have a market size of $7.45 trillion by 2030. That’s nearly double the current market size in less than eight years. In 2014, the total ecommerce sales were about $304.9 billion, so you can see how far it’s come in such a short time.  

If you own a business and don’t have a website, you could miss out on this unstoppable financial juggernaut. Even if your business isn’t capable of engaging in ecommerce, you still need to have a website to reach new customers. Having no online presence in today’s society means you don’t exist for many of the population. You need a website so you can reach as many people as possible. 

Why are business websites important? 

Everyone knows that one of the most important keys to business growth is marketing. It’s relatively common for businesses to use billboards, fliers, and commercials to attract new customers. But how many people do these marketing strategies reach? A few thousand? Maybe a few million? Why opt for a few million new customers when you can market to a few billion instead?

There were five billion internet users globally in April 2022. As a business owner, you need to view these individuals as potential customers. It’s doubtful that you’ll attract several billion people worldwide to your physical location. However, how many do you think you lose by not having a website?

Most people nowadays will use Google to find information about a business before visiting or making a purchase. For example, the search term “near me” has grown 150 percent in the last two years. What credibility could you possibly have when the search results return zero? If you were a customer, would you want to visit a place that doesn’t exist online? 

In modern society, nearly everyone has social media accounts across multiple platforms. Meeting a person with zero presence online is bizarre, but a business with no online presence is unfathomable. You should be using the power of social media and the internet to your benefit. Every day you don’t, you’re missing out on many potential businesses. 

Build a website to help you harness the power of the internet.

In the old days, simply listing the phone number of your business in the telephone book was good enough to attract customers. 

Throw in the occasional radio ad or billboard, and you would reach the maximum number of potential customers. In the modern age, these activities will barely scratch the surface. You need to have an effective website that can help you spread information about your business and make it easier to grow.

There’s no reason that you can’t use one of the website builders listed above to create an effective website for your business. The costs are minimal, the interface is simple, and the rewards are limitless. Don’t fall any further behind the competition; get started today and take the next crucial step to grow your business. 

Also, there are free website builders like WordPress, with free plans that provide free domains (though having none or very few of the features listed in this article).

For more cutting-edge business content, check out our books and webinars on Entrepreneur.com.

Information provided on Entrepreneur Guide is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, we do not recommend or advise individuals to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results

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