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Today, blogging has become more than just a hobby and has tremendously changed the online world, especially for businesses. 

From increasing website traffic to building authority and more, you need to start a company blog if your business has an online presence. We have provided the six best blogging platforms in 2023.

The best blogging platforms in 2023.



Learn MoreOn WordPress’s Website

WordPress is a popular blogging platform for bloggers who want complete control over their websites. You can use this open-source platform to create a free website or host a blog with WordPress.com. 

With free domain names and user-friendly personal blog tools, it’s clear why the WordPress hosting service is popular.

Along with being one of the most valuable blogging spaces, WordPress provides thousands of online resources and WordPress plugins to help you set up and use your blog. There’s no learning curve for the basics with this web hosting site builder; with a WordPress blog, the ease of use is unmatched.

Still, to fully maximize your customization options, you will need to have some backend and frontend coding skills (in languages like CSS or HTML). However, there are technical tutorials that you can follow. If you are not comfortable coding, you can hire a developer or designer to create the website. 

WordPress is best for bloggers who want complete control and customization over their websites and have some coding know-how. Additionally, with strong free versions of WordPress sites, it stands out as the best free blogging platform.



Learn MoreOn Wix’s Website

Wix is a website builder and a good space for bloggers looking for a straightforward and easy-to-use platform due to its drag-and-drop editor functionality. 

Best for beginners, with Wix.com, you can create a website or a blog for free. With a paid plan, you can add more features to your website. There is also a mobile app in which you can update your blog from anywhere and at any time. 

Wix’s free plan is pretty limited and may not be suited for consistent blogging because of the frequent ads on each page. You also do not have a custom domain, storage is limited to 500 MB, and Google Analytics is not included. 

For frequent bloggers, it is advised to go with the Unlimited plan, which costs $22 per month, and comes with a custom domain, no Wix ads, a free SSL certificate, and 24/7 customer support.



Learn MoreOn Weebly’s Website

Weebly is a website builder and blogging site that is best suited for those who want to start a small business or ecommerce store. It is powered by Square and allows you to choose your own domain name and construct your own blog. Additionally, Weebly has an accessible mobile app. 

With Weebly.com, you can create a website or blog for free, although paid plans are also available for upgraded features. 

You will access customizable web page designs, templates, free themes, and valuable tools to help grow your business. If you choose to pay for more, you’ll get access to more content embeds, backup data features, and monetization integrations.

Some of the provided tools are step-by-step guidance on building and launching a website, free website builder and host, eCommerce tools to simplify order management, shipping, payments, and integrated marketing tools like Facebook Ads. 

Now that Weebly is part of Square’s product suite, in combination, your business and sales can skyrocket. 



Learn MoreOn Squarespace’s Website

Squarespace is a website builder and blog hosting platform that is ideal for beginners because you can create your website with no prior coding experience necessary. Users can enjoy a drag-and-drop interface with predesigned templates for seamless functionality and 24/7 customer support.

Highly customizable, Squarespace has an array of templates that you can choose from that fit your blog style and brand. 

As a bonus, they offer ecommerce features such as an integrated shopping cart, product pages, payment processing, store management, and scheduled appointments. 

Squarespace provides custom domain names and subdomains, integrates social media platforms such as Tumblr, Twitter, and Instagram, and allows you full control over your professional blog. Additionally, the hosting provider offers SEO tools, providing optimization for your search engine rankings to help your new blog stand out. 

Squarespace is an ideal blogging platform for beginners as they will have access to a variety of resources and support. 



Learn MoreOn Medium’s Website

Medium is a platform that anyone can use, ranging from first-time bloggers to the more seasoned. Like most social networking platforms, Medium uses an algorithm to rank the most exciting and insightful content to the top of its users’ feeds based on the categories that readers follow. 

With provided tools, Medium helps writers format their articles in an optimal way to get discovered by new readers. Readers can also like these articles as often as they would like and comment on them, which follows a social media platform in a sense. 

Articles can be any length, on any topic, and be published in Medium publications. In essence, Medium is changing the blogging story by giving writers the exposure to share their stories and get paid for it through Medium’s membership program. 



Learn MoreOn Drupal’s Website

Drupal is a content management system (CMS) that can be considered a developers playground. This platform enables users to manage their websites with endless possibilities. 

As open-source software, Drupal is free to download and use but allows others to modify the software. This is why Drupal is considered a community-driven project and is a playhouse for developers who contribute to the project. 

With plug-in features and high-tech functionality, you have the liberty to do just about anything you desire with your blog. 

Drupal is best for developers and expert bloggers who are coding savvy and can create their own websites. 

Why does my business need a blog?

It’s generally recommended to have a company blog if your business has an online presence. Why? Because, typically when a customer visits a website, it’s because they find something interesting. 

Maybe it’s the products; perhaps they clicked on an affiliate link; maybe they were directed there. Whatever the reason, it is essential to have engaging content on your website to convert visitors to paying customers. 

There are many reasons why your business needs a blog, including the following: 

Boosting Traffic.

Blogging is a powerful tool that online companies use to target a specific audience to your website. This helps to increase traffic organically. You should see a rise in your website traffic by posting relevant and enticing blogs regularly. 

Of course, you will need to strategize your blogging content and not simply throw together some random words to create a blog. You will need to publish blogs about your business and answer customer questions to gain meaningful visits, which may turn into paying customers. 

Builds Authority.

If you are blogging in a particular industry, we will presume that you have quite a bit of knowledge. Displaying mastery in your discipline through your blog will automatically translate that you are an expert in your field and the go-to for all things related. 

Support Your Social Media Campaigns.

To maintain a social media presence, which is already a challenge, you can leverage your social media by redirecting your followers or visitors to your website. This is where they will read further information about your brand. 

These are just a few reasons a blog can benefit your business, especially online. 

Affiliate Marketing

Affiliate marketing is a form of marketing that involves paying a commission of sales to other blog platforms or writers in exchange for directed sales traffic. Essentially, your business would provide your chosen affiliate with a special affiliate link that they can use to promote your product and generate traffic. 

This form of marketing is very popular and typically generates reasonable returns — however, it’s important to consider whether or not your chosen platform allows affiliate links. For instance, WordPress and Weebly do not allow affiliate links on their blogging platform. Meanwhile, platforms like Wix and Squarespace do allow affiliate links, but have strict requirements.

The bottom line.

Creating a company blog is essential to expand your online presence. Businesses now realize that a blog is a great tool to add to your marketing campaign, helping you convert more leads, drive organic traffic and boost revenue. 

When starting an online blog, choosing the blogging platform or multiple platforms best fits your business needs and brand voice is crucial. 

If you need more assistance with your brand expansion, we can help you

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